New Zealand — Built for Real Strength

Build
Mass.
No Shortcuts.

A muscle-building program built by a farmer, not a fitness influencer. Real training. Real food. Real results — for men who are done making excuses.

No credit card required to start · Cancel anytime

14
Years Training
+31kg
Built Naturally
🇳🇿
Rural NZ
Maximal Performance — Dashboard
Your Performance
Wednesday, May 27th 2026
🔥 Weekly Streak 4 / 7 Days
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Today's session
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Recipes Available
🚴
Strava Connected
Build Mass No Shortcuts Real Training Real Food Rural New Zealand 7-Day Free Trial Build Mass No Shortcuts Real Training Real Food Rural New Zealand 7-Day Free Trial

Sound Familiar?

You've lost your energy

You used to feel strong. Now you're dragging through the day — and you keep putting off doing something about it.

💊
Wasted money on supplements

Testosterone boosters. Fat burners. Pre-workouts. The supplement industry is selling you false hope.

🍽️
You don't know what to eat

Most men trying to build muscle aren't eating anywhere near enough calories. You can't out-train a bad diet.

📅
"I'll start on Monday"

That's been your answer for months. The only person holding you back from getting your body back is you.

Everything You Need

🏋️
Training Programs

Multiple preset programs — Bro Split, Push/Pull/Legs, Upper/Lower and more. Built for real muscle gain, not fluff.

🥗
Nutrition System

Max's simple same-foods, adjusted-portions approach. No fad diets. No meal prep hell. Just what actually works.

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52 High-Protein Recipes

Real food that hits your macros. Meals you'll actually want to eat — not cardboard and chicken breast every day.

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Progress Tracking

Log workouts, track body metrics, and monitor your weekly streak. See the data that proves you're improving.

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Strava Integration

Connect your Strava account to auto-sync workouts from your Apple Watch and keep all your activity in one place.

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Trainer Chat

Direct access to Max through the app. Get your questions answered by someone who actually lives this lifestyle.

Max — Maximal Performance
📍 Rural New Zealand
64→95kg
Built naturally. No shortcuts.

Just A Guy Who Figured It Out.

I'm not a celebrity trainer. I don't have a fancy studio. I'm a 28-year-old from rural New Zealand who started training at 14, inspired by Arnold, and hasn't stopped since.

I went from 64kg to 95kg naturally — through 14 years of trial and error, injury, setbacks, and figuring out what actually works. I train because I work a farm and need to be strong enough to do the job. That changes everything about how you approach building muscle.

"There is no shortcut to building muscle. You have to put in the work — because no one will do it for you."

I built Maximal Performance for men who are done searching for shortcuts. My system is simple: eat enough of the right foods, train consistently, and track your progress so you never fall off.

Start 7-Day Free Trial

12 Weeks. One System. Real Results.

Weeks 1–4
Foundation

Establish your calorie baseline, set up your meal structure, and rebuild your training foundation without burning out.

Weeks 5–8
Build

Progressive overload kicks in. Your body is fuelled correctly. More strength, more energy, visible changes begin.

Weeks 9–12
Lock It In

Solidify the results. Build habits that continue long after week 12 is done.

Multiple Training Programs

Bro Split, PPL, Upper/Lower and more — choose what fits your schedule.

Max's Nutrition System

Same foods, adjusted portions. Sustainable and actually works.

52 High-Protein Recipes

Real food that hits your macros without the meal prep nightmare.

BMI & Calorie Tracking

Know your numbers. Most men don't — that's why they're not gaining.

Progress Gallery

Document your transformation with photo tracking built right in.

Strava Sync

Auto-sync workouts from your Apple Watch via Strava. All your activity tracked in one place.

Start Free. Stay Strong.

7 days free — no credit card needed. Cancel anytime. Pick the plan that works for you.

Monthly Plan
Monthly Access
$29.99
USD per month · billed monthly
  • Full app access — all features
  • Multiple training programs
  • 52 high-protein recipes
  • Nutrition & calorie tracking
  • Progress tracking & gallery
  • Strava workout sync
  • Trainer chat with Max
  • Cancel anytime
Start 7-Day Free Trial

7-day free trial on both plans. No credit card required to start. After your trial, continue at the plan price or cancel — no questions asked.

Train Anywhere. Track Everything.

The Maximal Performance app puts your entire program in your pocket. Log workouts, track nutrition, monitor your body metrics, connect Strava, and stay connected with Max — all in one place.

Coming Soon to the App Store

Currently in Apple App Store review. Web app available now at app.maximalperformance.nz

Max training
Ready to Start

Stop Letting
"Tomorrow"
Win.

7 days free. No credit card. No excuses. The only thing standing between you and the strongest version of yourself is starting.

Start Free Trial — Web App @maximalperformance.nz

Need help getting started? DM @maximalperformance.nz on Instagram · Personal: @_maxsmall · iOS app coming soon